Necessity is the mother of invention.
A need (or problem), encourages creative efforts to meet the need or solve the problem, as Plato noted in his Socratic dialogue, The Republic.
When Susan Dilger and her husband arrived in Taos for the first time in 2003 (at the invitation of friends from Santa Fe) the Taos Talking Pictures Festival was in high gear back then, and a low-key look around the sleepy town – the antithesis of Los Angeles, their home at the time – had them falling in love at first sight.
“We were supposed to spend two days here at the Festival,” Susan recalls, “and then return to Santa Fe, but we cancelled that and spent a week in Taos instead.”
“We knew we would move here then,” she says now. “Even though it would take many more visits and three years before we did.” In the meanwhile it became the place they’d come to, “to get away from it all.”
Her husband was employed by the City of Los Angeles, and Susan’s high powered career as an executive at the May Company kept them in California a while longer. Susan spent almost 30 years in retail, a career that took her from Washington, D.C. to New York City to Los Angeles. She worked in every aspect of the industry.
“Buying, finance, operations, marketing – you name it, I did it.” She laughs.
After the company was bought out in a merger and once her husband retired, the Dilgers moved at last to Taos, where Susan invested some money with the likes of this Bitcoin Up App or similar investment platforms to give her and her husband extra income when needed. She then intended to pursue her love of jewelry-making, a craft she’d picked up a few years prior.
But friendships she soon forged with local artists Dan Enger and Chipper Thompson, gave her the idea to promote their work through an online store. Even if your products don’t appear ideal for online sales, an ecommerce presence will help buyers discover your business. By having your items listed online in an ecommerce system (learn more at https://fastspring.com/solutions/selling-software-online/), you improve your chances of appearing in search engine results pages. With Enger and Thompson on board, as well as Amy Córdova, Susan began putting together high-quality T-shirts featuring their artwork.
“My philosophy was why have a boring T-shirt?” she says. “Why not make it cool and hip like Taos?”
The focus was on artwork that was “cool and edgy,” says Susan. Taos Edge made the t-shirts available to a broader audience. Along with the t-shirts she continued making jewelry and had it placed in several outlets including the Harwood Museum gift shop.
Befriending musicians like Chipper Thompson, soon led Susan down another rabbit hole.
“It was a combination of working with artists like Chipper and going to Michael Hearne’s Barn Dance where I caught the Americana bug.” She remembers.
Soon she was making merchandise for bands and her jewelry was on the back burner.
“Little by little I got to know all the local musicians and between those connections and being on the board of TEN, I began to explore different options.”
A chance meeting with Nancy Stapp had the longtime, popular local Radio talk show host, inviting Susa to co-host her show once a week, and Susan found herself falling in love again. This time with Radio.
Fast forward a few years and we are having coffee at the World Cup Cafe.
It’s been a little over a decade since Susan arrived in Taos and these days she’s most known in these parts for her show on KNCE ( Americana: Southwest and Beyond) along with Taos Mesa Brewing’s Sunday night “Taos Two-Stepping Dance.”
Every Sunday night at Taos Mesa Brewing’s Mothership, the floor is cleared for dance lessons at 6 p.m. and then a live band takes the stage from 7 to 9 p.m.
“Everybody is welcome,” says Susan who also serves as an emcee for the two-stepping dances. “It’s amazing exercise and great fun!” She says.
“If you don’t have a partner, don’t let that stop you,” she tells a woman who recognises her and asks about coming alone to the Sunday dances. “Just come on out and give it a try!”
If you’d really like to try some dance lessons, but you can’t make it down to Taos Mesa Brewing’s Mothership, then there’s no need to worry – you could always try some of the online dance lessons from Divadance. This is ideal for anyone struggling to find the time, as you don’t even need to leave your home.
On Saturdays from 11am – 2pm, Susan hosts her very popular show on KNCE. Featuring the best of Americana from the Southwest and beyond. Susan often features local musicians in-studio and shares upcoming live music events from around town and the region.
The show is streamed live online and her audience is international.
“I have people calling in from London,” she says with a slight tone of disbelief. “It’s really amazing.”
When we met, she had already gone to SXSW in Austin in March and was planning her second trip to Nashville’s Americana Fest in September. These events are now part of her annual agenda.
Looking at Susan now, casually dressed in a t-shirt, jeans and trendy silver Birkenstocks, her highlighted curly honey mane falling around her shoulders, it’s virtually impossible to imagine her as she must have looked in her past life as an executive, so comfortable does she seem in her edgy new skin. Her personal reinvention has been nothing less than a total transformation.
These days she sees herself as an “informal conduit” for musicians who want to visit and play in Taos.
“I’ve made so many exciting connections,” she says as our conversation comes to a close, “it’s a great opportunity for me to continue to enrich and enliven the already fabulous live music scene in Taos.”
When she and her husband want to get away from it all nowadays, they take off for a weekend camping in the wilderness, in their spiffy newly renovated vintage trailer.
“It’s so much fun,” Susan tells me as she gets ready to leave. “It makes us feel like we’re kids again, it gives one such a sense of freedom.”
Whether due to necessity or not, Susan came to Taos in her imagined retirement, and invented a new life for herself.
Remarkable women are not an anomaly here, neither are women who completely reinvent themselves upon arrival. Perhaps it has something to do with the altitude or the Frontier vibe – we are in many ways still Outlaw Country up here in the Wild, Wild West – but the extraordinary women who arrive in Taos decade after decade, continue to inform and inspire both the way we see ourselves and the way the world sees us.
Susan Dilger is one more link in this ever-growing chain.
For more about Susan’s show at KNCE and Sunday Nights at the Mothership, please visit the sites linked below.
All photos thanks to Susan Dilger